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Jeddah, Saudi Arabia – Sep, 2024 – Rotana Media Services, a subsidiary of Rotana Media Group, and Quantum Saudi, a leading company in adtech and data, have signed a strategic agreement aimed at redefining the data and advertising sector in Saudi Arabia. This partnership seeks to transform traditional marketing channels into data-driven platforms that enable brands and clients to reach their audiences in modern and innovative ways.
According to the terms of this agreement, brands and clients will be able to connect their advertising campaigns across multiple channels and leverage data for more efficient targeting. This will enhance the impact of advertising campaigns by automating the integration and launch of campaigns within and outside digital applications, leading to mutual successes that benefit all parties involved.
Objectives of the Partnership:
The Power of Omnichannel Strategy: The omnichannel strategy adopted by RMS and Quantum will enable companies to deliver personalized and contextually relevant experiences to their target audience at every touchpoint. By using advanced data analytics and machine learning algorithms, the partnership will allow for precise audience segmentation and targeting, ensuring that ads reach the right people at the right time, and enabling effective retargeting.
Impact of the Partnership: The partnership will revolutionize outdoor advertising by integrating data and omnichannel strategies into billboard and outdoor screen campaigns. Advertisers will be able to deliver dynamic and targeted content to audiences, creating a more interactive and impactful advertising experience.
Statements: “We are confident that strengthening partnerships with local Saudi companies like Quantum Saudi is an important step to keep pace with innovation and continue developing the sector,” said Dr. Waleed Arab Hashim, Chairman of Rotana Media Services. “Today, we are proud to have a skilled Saudi team specializing in adtech, and through this partnership, we look forward to raising the bar for tech-driven innovations,” he added.
“Our partnership will lead to a qualitative leap in the experience for both customers and marketers by enhancing and connecting omnichannel strategies to deliver innovative data-driven advertising solutions. For example, enabling clients to launch a campaign and link content online, such as in e-commerce stores, as well as offline, like automated screens, represents a major step toward achieving our vision of advancing the data and advertising sector in Saudi Arabia,” said Omar Malaika, CEO of Quantum Saudi.
About the Companies:
Quantum is a Saudi Adtech enabler bridging between online publishers and advertiser with the power of tech and data.
Muhamadiya, Lulu square Jeddah, Saudi Arabia
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